There are many reasons why businesses and brands struggle with the development and implementation of a successful social media program. Time. Talent. Technology. The list is endless. In an article I read recently, however, renowned speaker, educator, consultant and author, Mark Schaefer, identified what he feels are three of the biggest problems in this area. Leadership, content shock and unrealistic goals.
I can’t disagree.
Here are my thoughts on Mark’s article and how I think these problems are reducing so many companies’ chances for success in social media.
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