Back in 1990 or so, I joined Toastmasters. Toastmasters is a public speaking group, and one of the first speeches you give in Toastmasters is called the ice-breaker. The ice-breaker’s point is to allow people to get to know you. You share a lot about who you are as a person…your interests, your hobbies, your lifestyle, your personality, your family, your work. You share as much as you’re comfortable sharing with the others. The idea is to connect with the audience. The idea is to let them get to know you. The idea is to make future speeches a lot more comfortable for both you and the audience because you’ve now been connected.
Think of social media – brands, personal brands and corporate brands – as your ice-breaker. You should let your fans, your followers, your customers, your constituents get to know you. The more they know you, the better they know you, the more likely they’re going to be to do business with you, to support you, to be loyal to you, to share your content, to re-tweet you.
So on LinkedIn, Facebook, Twitter, YouTube, Instagram, you name it, any social media channel, think of social media as your ice-breaker…whether you’re an individual brand or a corporate brand. Use social media to let people get to know you.
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