It’s one thing to be popular in real life, but what about on social media?
You want people to like you there, too.
Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans and followers to like everything you share as a business and brand.
The more content you share, the better, but make sure it’s relevant, timely and high-quality content, not mediocre, run-of-the-mill stuff.
Social media is not a one-way street, either. It’s important to engage with others online.
The more you like their content, the more likely they’ll be to pay attention to yours.
You want people to like you not just in real life, but on social media, too.