What do you need to do to get social media to pay off for you?
Sorry to disappoint, but it doesn’t really work that way.
It’s what you need to do to make sure that social media pays off for those on the receiving end of your messages.
If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining, informative and insightful, your audience will reward you with their undivided attention and support.
So yeah, it’s what you’re going to do for social media, not the other way around.
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