10 Ways to Succeed in Social Media, Part Five

5. Work as a team.

While most social media programs have a single champion at the helm, the best among them have a crew to provide support.

Never mind the extraordinary demands of the job on almost a 24/7/365 basis. From project management to PR, customer service to marketing, creative to analytics, there are simply too many different skills required for one person alone to be successful on the grid on behalf of a big brand.

As I wrote in a previous blog post (Social Media is a Team Sport, Not a Solo Act)… 

An exceptional writer with a strong body of knowledge, a charismatic personality and a boatload of enthusiasm can make a huge social splash – don’t get me wrong. But to sustain an effective strategy for an indefinite period of time requires the input and output of a collaborative, cross-functional group, a small team of people with complementary skills who can tag-team the initiative.

If you’re faced with budget constraints or a shortage of talent, that’s one thing. But if you’re serious about social media, you’re going to want a handful of professionals working the beat – strategizing, scheduling, listening, responding, creating, engaging, measuring, you name it. One way or another, you’re going to want to work as a team.

This is the fifth in a 10-post series on how to succeed in social media. Over the course of the next few months, I’ll publish the balance of the series, one post at a time (not necessarily consecutively), here on my blog, A New Marketing Commentator. Please stay tuned. And if you have any feedback on this series for me, please don’t hesitate to leave a comment. Thanks.

Previous Posts in This Series…

10 Ways to Succeed in Social Media, Part One
Adopt the right company culture.
10 Ways to Succeed in Social Media, Part Two
Set realistic expectations.
10 Ways to Succeed in Social Media, Part Three
Create enough quality content.
10 Ways to Succeed in Social Media, Part Four
Stand for your brand.

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