Blogging Archives - Bob Cargill

15Aug 2026 by Bob Cargill No Comments

Social Media, Storytelling, AI and Food with Frank Kalman

Blogging, Branding, Business, Content, Marketing, Social Media

[embed]https://youtu.be/ErELN1xNZBk?si=_jUD0jbx35LHQQe2[/embed] In this episode of Bob Cargill's Marketing Show, Frank Kalman shares his journey from music and journalism to becoming a successful hyperlocal food blogger and content creator. He discusses the power of authenticity, storytelling and embracing AI to enhance creativity and business growth. Key Topics Frank Kalman's journey from music and journalism to food blogging The importance of authenticity and storytelling in content creation Using social media and community engagement to build an audience The role of conviction and opinion in cutting through noise How AI tools can augment creativity and efficiency in content production The significance of consistency and persistence in building a brand Local food culture and the impact of pricing and sourcing The influence of personal background and humor in storytelling The future of content creation…

17Jul 2022 by Bob Cargill

Making My Book with Maria Antonia Silva and Morgan Hume

Blogging, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support. To purchase your own copy of my new book via Amazon, click here.

09Apr 2019 by Bob Cargill

My Renamed, Redesigned and Reimagined Blog

Blogging, Marketing, Social Media

I wrote the first post on my blog more than 15 years ago...on February 17, 2004. And...it’s still here. Yup, that very same blog. I started my blog - yup, this blog, in a somewhat different incarnation - about marketing thanks to David Hazeltine, who was my boss at the time. He placed his trust and confidence in me, and for that I will be grateful forever. I was writing my blog long before most businesses and brands had one. I was speaking about blogs and social media to audiences who knew very little about these newfangled means of communicating online. I think everyone in business today should have a blog, certainly anyone in a leadership position. A blog is an extension of who you are as a professional. It’s…

06May 2013 by Bob Cargill

My Upcoming Panel Discussion on Social Media at the NEDMA Conference

Blogging, Business, Direct Marketing, Marketing, Social Media, Twitter

I can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick out of being in front of an audience, sharing what I know about a particular topic or issue with people who are genuinely interested in what I have to say. It’s a big thrill for me, an extremely rewarding experience that I always enjoy. [caption id="attachment_4690" align="alignright" width="145"] Craig Blake[/caption] This time around, I’ll be moderating a panel discussion on social media. In addition to the short presentation I’ll be giving on how and why to create lists on Twitter, those in the audience will hear from Craig Blake (Director of Business Development at SourceLink), Myles Bristowe…

27Jan 2013 by Bob Cargill

A Few Words with Myles Bristowe about Marketing, Social Media and More

Blogging, Business, Marketing, Social Media

[caption id="attachment_4016" align="alignright" width="300"] Myles Bristowe[/caption] If you work in the Boston area in the marketing or social media space and haven't heard of Myles Bristowe, I’d be surprised. After all, as a blogger, he’s about as prolific and popular as they come, writing what he’s dubbed Today's Marketing Cookie almost daily since April of last year. And that's just one of his many impressive feats. The Chief Marketing Officer at Commonwealth Creative, a marketing agency in Framingham, MA, Myles writes each of his Marketing Cookies based on an actual fortune from a fortune cookie sent to him by a friend, follower or fan. Not too long ago, I was honored to have Myles write a Marketing Cookie dedicated to me. As one of his 60,000+ followers on Twitter, I…

25Nov 2012 by Bob Cargill

If We’re Talking about Social Media, We’re Talking about a Revolution

Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube

Thanks to the crazy amount of time I spend talking to others about blogs, Twitter, Facebook, LinkedIn and the like, I've had plenty of opportunities to hear practically every reason in the book why some people still haven't jumped on the social media bandwagon. Many of these folks claim there aren't enough hours in the day for them to be spending any more time online, while others say they just don't understand how to use these new digital tools and technologies. My own personal theory is that a good percentage of these laggards and stragglers are more concerned about their privacy than they care to admit, afraid of revealing themselves so openly and publicly across the social web. But to all of these people, I don't know what to say…

26Oct 2012 by Bob Cargill

Presentation: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first gig writing about popular records (yes, vinyl) and tapes (cassettes and eight-tracks, to be specific), I've written about an incalculable number of other products and services, from business cards to books, healthcare to software, magazines to music, travel to tuxedos and more. I've also written direct response fundraising copy for dozens of charitable organizations -- which, by the way, has been some of the most satisfying work I've done over the course of my career so far. I may have worked for a number of different companies, developed new…

28May 2012 by Bob Cargill

The Picture of New Marketing — Harvard Vanguard Medical Associates

Advertising, Blogging, Branding, Business, Facebook, Marketing, Social Media, Twitter, YouTube

I've been seeing the same physician in the same building in Wellesley for more than 20 years. And I've been happy -- very happy -- with the healthcare he and his colleagues have provided me with there at Harvard Vanguard Medical Associates all that time. Some things never change. And that's a good thing. But what has changed over the years is how this group medical practice markets itself. And that's also a good thing. I can't honestly say I remember how they used to promote their services back in the day. But I've definitely taken note of their marketing activities of late. And maybe that's the point. Thanks to their blog (where they publish articles about everything from "Tips for Getting Ready for the School Year" to "Computer use and…

22Apr 2012 by Bob Cargill

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube

If you're a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your original work. Frankly, I’m always thinking of new ways to leverage and repurpose my efforts. So as I was writing the posts in my “10 Ways to Succeed as a Copywriter" series, I’ll admit that I was thinking all along that they might lend themselves quite well to video. After all, I had already turned a number of blog posts into short clips that I had uploaded to YouTube, each of which featured me talking straight into the camera from a variety of different locations. I envisioned this series to be no different. What…

Category: Blogging