Like An Animal Foraging for Food

Monday, March 29, 2004 – You look up at the clock and realize you’ll be lucky to get home in time to see the last few minutes of The O’Reilly Factor. It’s been another long day at the office. But you’re not exhausted, you’re exhilarated and enthused, because you’re feeling good about the work and you know that everything that’s worth anything is never a walk in the park. We’re not talking about brain surgery, of course, but we are talking about quality and excellence and other such superlatives you want associated with your brand. So after you hit the wall with your writing, you switch gears for a while and read articles on everything from Hispanic marketing to direct mail design to the etymology of tuna. And you’re still only halfway through your in-box. You’ve crossed the T’s and dotted the I’s on your 1,600-word article for the IBS newsletter. And you’ve tied up any loose ends on your presentation for NEMICE. Yet you’re still wondering if there’s anything else that can’t wait till tomorrow. You look up at the clock again and realize that these are the hours you’ve always kept in your career. This is the effort you’ve always put forth. You leave no stone unturned, nothing left to chance, because you’re like an animal foraging for food, only you’re hoarding experience and making sure to put it to good use.

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