Five Ways to Crush It on Social Media
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Obviously, you can put the odds in your favor if you follow the industry’s best practices. But there are no shortcuts or tricks, no workarounds or hacks. Big advertising budget or not, if you’re not careful to adhere to some of the channels’ most fundamental principles, any wins you experience will be short-lived at best. Transparency counts for a lot on social media as do authenticity and immediacy. Emerging technologies and newfangled tactics play considerable roles as well. As if all that’s not enough, whether you’re talking about copy or design, still images or videos, memes or GIFs, you need to have an infinite supply of content…