Social Media Archives

13Jan 2023 by Bob Cargill

Social Media, Samuel Adams and More

Advertising, Marketing, Podcast, Social Media

In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been doing a lot of at this new stage in my career, and being involved as a member of the leadership team - as president - of the American Marketing Association's Boston chapter. I talk about my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. I go on about the importance of knowing how to use social…

10Jan 2023 by Bob Cargill

How to Crush It on Social Media with Kris Bryant

Content, Marketing, Social Media

In this episode of my podcast (recorded on video), Bob Cargill's Marketing Show, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant, about personal branding, marketing, TikTok and much more.

24Nov 2022 by Bob Cargill

Be Conspicuous in Your Presence on Social Media

Social Media

Be conspicuous in your presence on social media. After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication channels (LinkedIn, Twitter, Instagram, etc.). You want to be there when they're there, which means you can't afford to take much time, if any, off of social media. Share as much content as possible. Check in frequently. Listen to and learn from others. If you don't have the bandwidth, that's one thing. If you know for a fact that your audience members aren't there, that's another. Otherwise, there is no reason a brand, personal or corporate, should not have some semblance of a presence on most, if not all the major social media channels in 2022 and beyond.

28Jul 2022 by Bob Cargill

Be Like Kevin

Branding, Business, Marketing, Social Media

Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media. Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like. It was more than 40 years ago when I saw REO Speedwagon at the Boston Garden. They put on a spectacular live show then, as I am sure they still do today. Yes, they're still touring, and I would love to see them again in concert. But in…

17Jul 2022 by Bob Cargill

Making My Book with Maria Antonia Silva and Morgan Hume

Blogging, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support. To purchase your own copy of my new book via Amazon, click here.

28Jun 2022 by Bob Cargill

Hosting Live Conversations on Twitter Spaces in the Classroom

Marketing, Media, Social Media

Big THANKS to NU Media's Sudha Mathana Gopalan for writing a ridiculously awesome article - which you can read here - on the Northeastern University College of Professional Studies graduate-level course I taught this past spring on social media. As a student in this graduate-level course, Sudha participated along with her classmates in a series of three Twitter Spaces I hosted during class. In these Spaces, we talked amongst ourselves - albeit publicly - about our educational learnings as well as with an audience comprised of like-minded thought leaders who had an interest in the same topics and issues. Sudha also put together the video you see here during which she asked me to talk about Twitter Spaces and why it's such an excellent way to build a community of…

17Jun 2022 by Bob Cargill

My New Book is Available NOW on Amazon

Advertising, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for young professionals with bright futures in front of them and senior executives who have been there, done that. It may be my story, but it could be your story, too. See for yourself. Read it today.

19May 2022 by Bob Cargill

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media. Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds. “It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level…

15May 2022 by Bob Cargill

Using Twitter Spaces in a College Classroom

Branding, Marketing, Media, Social Media, Twitter

Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online. Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals. See for yourself. Host one today.