Age Doesn’t Matter on Social Media

Age Doesn’t Matter on Social Media

Branding, Marketing, Social Media
Age doesn’t matter on social media. In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media. People like Lili Hayes, Scott Wadsworth, Herbie Russ, Irvin Randle, Judith Boyd, Angie Schmitt and others. These people are looked up to like rock stars and celebrities on YouTube, Instagram, Twitter and Facebook. They’re influencers and authorities, thought leaders and entertainers, gurus and trendsetters. And yes, they’re all over 50 – like me. Age doesn’t matter on social media. Age shouldn’t matter anywhere. Nobody should be looked at differently because they are older than you. No one should be judged, stereotyped, underestimated or treated unfairly because of their age, young or old. There are no boundaries to talent and ability. There…
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Use Social Media Like John Legere

Use Social Media Like John Legere

Branding, Social Media
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me. He is John Legere, CEO of T-Mobile. Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic. In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media. John Legere knows what he’s doing, folks, in the C suite and on social media. Follow him and learn from the best.
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My Renamed, Redesigned and Reimagined Blog

My Renamed, Redesigned and Reimagined Blog

Blogging, Marketing, Social Media
I wrote the first post on my blog more than 15 years ago...on February 17, 2004. And...it’s still here. Yup, that very same blog. I started my blog - yup, this blog, in a somewhat different incarnation - about marketing thanks to David Hazeltine, who was my boss at the time. He placed his trust and confidence in me, and for that I will be grateful forever. I was writing my blog long before most businesses and brands had one. I was speaking about blogs and social media to audiences who knew very little about these newfangled means of communicating online. I think everyone in business today should have a blog, certainly anyone in a leadership position. A blog is an extension of who you are as a professional. It’s…
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Are You a Hyperleader?

Are You a Hyperleader?

Social Media
Are you a hyperleader? Do you know someone who is a hyperleader? I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity"). Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents. I’m using the term in referring to people you and I may know in the business world. These are people who can be game-changers. They can single-handedly attract more attention to the brands and businesses they represent than those entities can themselves. These are people you want on your side.…
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Don’t Be a One-Trick Pony on Social Media

Don’t Be a One-Trick Pony on Social Media

Branding, Marketing, Social Media
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others. LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places. You want to be diversifying your efforts. Once you've tested and learned where you get the biggest bang for your buck, you want to focus there, of course. But you don’t want to overlook the importance of having a presence elsewhere at the same time. You never know where you’re going to get the most traction down the road. You may think you’re getting good results where you are now, but you have no idea how many opportunities you…
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You’ve Got to Work It on Social Media

You’ve Got to Work It on Social Media

Instagram, Social Media
It took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram. That was a Guinness World Record, eclipsing the previous record set by Pope Francis. I wouldn’t be able to build a following that big in a lifetime, never mind in half a day. And - likely - neither would you. Unless you’re a celebrity, a popular brand or someone who can afford a big advertising budget, there are no shortcuts to success on Instagram, Facebook, Twitter, YouTube, LinkedIn and the like. It takes time, talent and tenacity to build a following on social media. You’ve got to share plenty of relevant, quality content on a regular basis to build enough of an audience to be successful on social…
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When Social Media Catches Fire

When Social Media Catches Fire

Branding, Fyre Festival, Marketing, Social Media
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral. I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining. So many people were hurt in so many ways, especially financially and emotionally. Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there. Yup, social media can giveth and social media can taketh away. For better or worse, social media can catch fire. Use it with care. Use it for…
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Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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Will All Media Become Social Media?

Will All Media Become Social Media?

Media, Social Media
In the future, will all media be social media? That’s what some prognosticators say. I tend to agree with them. The Pew Research Center announced recently that social media had outranked print newspapers as a source of news for Americans. Such a momentous milestone not only illustrates the prevalence, popularity and power of social media today, it’s a warning sign of what’s to come to those businesses and brands who still aren’t up to speed with online communications channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.
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