Social Media Archives

11May 2026 by Bob Cargill No Comments

The Best Event Promotion Ever (If I Do Say So Myself)

Advertising, Branding, Business, Education, Marketing, networking, Social Media, Special Event

On April 10, 2026, thanks to a team of miracle workers, I was lucky enough to host a successful, day-long conference at Hult International Business School in Cambridge, MA on marketing, social media and AI for nearly 150 attendees with 25+ speakers, 15+ student volunteers, a tight deadline (about three months), a small handful of sponsors and next to no budget. To every volunteer who helped put together this event: THANK YOU. You brought the vision to life. You saw the forest for the trees. You believed in what this could be before it even existed. Together, we worked through long hours, moving parts, challenges, stress and moments where we had to believe in ourselves, never mind each other in order see what this event could become before it even…

26Apr 2026 by Bob Cargill No Comments

The Light’s On Podcast – Personal Branding Starts With Self-Knowledge | Bob Cargill

Boston, Branding, Marketing, Social Media

[embed]https://youtu.be/kfSni-WbrA0?si=qDUPvPHOgG26DKXS[/embed] Happy and honored to have been Jianna Lora-Salazar's first guest on her podcast, The Light's On Podcast. Jianna is a senior at Suffolk University and was a ridiculously awesome project manager for Bob Cargill's Marketing Road Show which was held on Friday, April 10 at Hult International Business School. As she says in the "liner notes" to this episode... "In the first episode of The Light’s On Podcast, host Jianna sits down with marketing professor, author, and mentor Bob Cargill to talk about identity, career growth, and what it really means to show up authentically in both life and work." Thanks, Jianna!

14Apr 2026 by Bob Cargill No Comments

The Business of Being Human, Teaching, Running and More

Advertising, Boston, Branding, Business, Content, Education, Marketing, Social Media

[embed]https://youtu.be/NGSavIL-KBA?si=wOkCC226kxk1-Ple[/embed] In this episode of my podcast (Episode 207), I share updates on my personal and professional life, discuss the upcoming Bob Cargill's Marketing Road Show (April 10, 2026 at Hult International Business School), and explore the importance of authenticity, trust and the human touch in marketing in the age of AI and social media. Key Topics The importance of authenticity and trust in marketing The upcoming Bob Cargill's Marketing Road Show details and goals The role of social media and personal branding in the post-trust era Takeaways Authenticity and human touch are critical in marketing today. Building trust requires transparency, integrity, and genuine connection. The upcoming Marketing Road Show will focus on the theme 'The Business of Being Human.' Main character syndrome encourages sharing your story to build your…

08Mar 2026 by Bob Cargill

Ceding Control of Your Communications

Advertising, Branding, Business, Marketing, Social Media

[embed]https://youtube.com/shorts/g2_1WcFEb0g?si=ztl3g7HKC9kY27wf[/embed] Back in the day, for many years, businesses controlled the message. Top-down. One-way. Interruptive. “We talk. You listen.” Then the internet showed up. Then social media. Now AI. And suddenly? Everyone has a voice. We are all publishers. We are all broadcasters. We are all creators. We all have the opportunity to respond, remix, critique, amplify. For better or worse. That’s not chaos. That’s democratization. And it makes some organizations uncomfortable. “What if someone criticizes us?” “What if we lose control of the narrative?” But here’s the truth. You don’t control the conversation anymore. You can participate in it. You can influence it. You can earn trust within it. But control? That belongs to the community. The brands that thrive today aren’t the ones who hold the mic the…

20Feb 2026 by Bob Cargill

The Next Bob Cargill’s Marketing Road Show is Coming Soon

Advertising, Boston, Branding, Business, Communications, Direct Marketing, Education, Marketing, networking, Social Media, Special Event

[yotuwp type="videos" id="JxknCAigNVI" ] The next Bob Cargill's Marketing Road Show is in the works. One full day of 20+ speakers on the latest in marketing, social media, AI and business in general. You'll be educated and entertained. You'll learn and you'll laugh. Food and entertainment included. Networking opportunities galore. A conference like no other. Friday, April 10 at Hult International Business School in Cambridge, MA. Tickets available now here.

07Feb 2026 by Bob Cargill

You Want Your Dreams to Come True

Advertising, Boston, Branding, Education, Marketing, Social Media

[yotuwp type="videos" id="33aslNcoC7I" ] It’s easy to just sit there and do nothing. Because doing something – creating, building, leading, you name it – means you have to make decisions, take risks and work, long hard hours. But you don’t want to live stuck in “analysis paralysis,” overthinking everything until absolutely nothing happens. Right? You want momentum. You want progress. You want purpose. You want results. You want your dreams to come true. That’s what I’ve been reflecting on lately as me and a team of ridiculously awesome colleagues prepare for the next Marketing Road Show on April 10 at Hult International Business School in Cambridge. This event is high-stakes in the best way possible – because it’s about bringing real value to people like you, helping professionals grow and…

24Jan 2026 by Bob Cargill

Why I Always Carry a Selfie Stick

Branding, Content, Marketing, Social Media

[yotuwp type="videos" id="-F04aDIbs3A" ] If you know me, you know I always carry a selfie stick with me. Why? Because I love people. And I know that people love seeing other people in pictures. Smiling faces. Happy occasions. That's the "social" in social media. Selfies aren’t about ego. They're about giving others a look behind the scenes. They're about documenting and immortalizing life's magic moments. They’re about acknowledgement, recognition and celebration. They're about sharing, caring and, yes, daring. Whether you’re building a personal identity, a corporate brand, or a community, photos of people enjoying themselves together matter. Show your friends. Show your family. Show your colleagues. Show your teammates. Show the world a lot more of yourself and those you cherish in both your personal and professional lives.

30Nov 2025 by Bob Cargill

Creating Your Own Content on Social Media

Content, Marketing, Social Media

[video width="720" height="1280" mp4="https://thebobcargill.com/wp-content/uploads/images/2025/11/Bob-Cargill_s-Video-Nov-24-2025-VEED-1.mp4"][/video] Most people on social media are consumers. Only a small percentage are creators. And those creators? They’re the ones who get seen, heard, remembered, trusted and followed. If you want to stand out among the clutter, competition and cacophony of noise on social media today, you’ve got to do more than scroll. You’ve got to show up and speak up - day in and day out. That’s how you build your personal brand. That’s how you establish yourself as a thought leader. That's how you educate, enlighten and entertain. That’s how you help others and help yourself at the same time. Be one of those who actually puts in the work and puts themselves out there. Dropping likes here and there is good. Comments are even better. But creating your own content? That's the…

21Oct 2025 by Bob Cargill

Embrace the Digital Revolution

Branding, Marketing, Social Media

[embed]https://youtube.com/shorts/cTLrwz0bImI?si=MFRMp5gM1hyBo7E-[/embed] We’re living in a time when anyone can be a broadcaster, a publisher, a multimedia star. Yup. Thanks to social media and AI, the tools and technologies are right at your fingertips. No, it's not hard at all to build your own platform online, but it does take time, effort and consistency. Put in the work, and you can build an audience of followers, fans and friends, people who believe in you, support you, learn from you and even do business with you. I didn’t have such opportunities during the first half of my career, but since the dawn of the internet, I’ve embraced every moment of this digital revolution. That embrace of what's new and what's possible has changed everything for me. And it can for you as…

Category: Social Media