This is the Time to Demonstrate our Philanthropy

If I’m only going to post once this week, there’s no way I can’t write about the dreadfully fierce tsunami that mercilessly struck and ravaged southern Asia the day after Christmas. This was, after all, a disaster of epic proportions, the enormity of which is almost impossible to comprehend. We can only pray and hope for the tens of thousands of helpless, innocent men, women and children caught in the path of those waves of devastation. That is, we can only pray and hope and give them all that we can in humanitarian relief.

Yes, this is the time for the international community to cast aside our differences and join forces on behalf of those affected by Sunday’s catastrophe. This is the time to open our hearts and demonstrate our philanthropy.

In the industry in which I earn my livelihood, direct marketing, the fundraisers among us will surely be pulling out all the stops to help pay for the recovery efforts in the stricken countries. If at least a few urgent, telegram-like, emergency appeals for donations weren’t in the mail by this time next week, I’d be surprised.

Online, I’ve already received several strong, emotional pleas for help, one email from World Vision (asking for a gift of $50, which would “help provide food and Family Survival Kits containing clean water, blankets, and tarps to survivors of the tsunami”) and a couple others of the grassroots, viral variety, written by good people with great intentions.

And, of course, the blogosphere has also made the tsunami victims a priority. Many blogs I’ve visited this week contain something about this tragedy, a number of them redirecting potential donors, volunteers and concerned citizens of the world to The South-East Asia Earthquake and Tsunami (or SEA-EAT), blog, a comprehensive, up-to-date source of news and information about this cataclysmic event.

So before we go to sleep tonight, let us all pray. Let us all hope. And let us all help. Because whatever we can do for the people of southern Asia, we need to do it now.

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