My New Book is Available NOW on Amazon

My New Book is Available NOW on Amazon

Advertising, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media
My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for young professionals with bright futures in front of them and senior executives who have been there, done that. It may be my story, but it could be your story, too. See for yourself. Read it today.
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Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media. Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds. “It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level…
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My New Book, 20 Jobs, 20 Lessons, in a Nutshell

My New Book, 20 Jobs, 20 Lessons, in a Nutshell

Business, Direct Marketing, Marketing, Social Media
Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're putting the finishing touches on it right now, aiming for a publication date of sometime in March, give or take a few weeks. In this video, I share a few extemporaneous thoughts about how it has come together and what you can expect if you read it. To be notified when it becomes available, just visit here, where you can leave your name and email address. Thanks!
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The Importance of Networking

Direct Marketing, Marketing, New England Direct Marketing Association
Having worked in the marketing​ industry for so long, I've learned a lot of lessons - some the hard way - about how to succeed in business. In fact, that's the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It's about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time. One of the biggest lessons I've learned is the importance of #networking​ and getting involved in trade associations. Whenever I'm asked for advice from people new to the field, I always tell them how beneficial it's been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.…
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How to Get Your Audience’s Attention

How to Get Your Audience’s Attention

Business, Direct Marketing, Marketing
How do you get your audience’s attention as a marketer? How do you get your prospects to take the first step in the buyer’s journey? When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients. It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services. And it worked wonderful well. It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who…
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What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media
I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…
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Six Reasons Why Direct Marketers Should be Swooning Over Social Media

Direct Marketing, Marketing, Social Media
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally understand why some dyed-in-the-wool direct marketers are still on the fence about using social media. Tweeting, blogging and sharing selfies on Instagram just doesn’t have the same appeal to them as launching one of their own targeted, timely campaigns with a strong offer geared toward a qualified audience to which quantifiable metrics can be applied. They’re concerned about ROI and reputation. They’re afraid of the risk. I understand. I feel their pain. After all, I had the same questions and doubts myself when I began blogging in 2004. I wondered how social media was going to blend…
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