The Importance of Networking

The Importance of Networking

Direct Marketing, Marketing, New England Direct Marketing Association
Having worked in the marketing​ industry for so long, I've learned a lot of lessons - some the hard way - about how to succeed in business. In fact, that's the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It's about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time. One of the biggest lessons I've learned is the importance of #networking​ and getting involved in trade associations. Whenever I'm asked for advice from people new to the field, I always tell them how beneficial it's been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.…
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How to Get Your Audience’s Attention

How to Get Your Audience’s Attention

Business, Direct Marketing, Marketing
How do you get your audience’s attention as a marketer? How do you get your prospects to take the first step in the buyer’s journey? When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients. It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services. And it worked wonderful well. It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who…
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What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media
I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…
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Six Reasons Why Direct Marketers Should be Swooning Over Social Media

Direct Marketing, Marketing, Social Media
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally understand why some dyed-in-the-wool direct marketers are still on the fence about using social media. Tweeting, blogging and sharing selfies on Instagram just doesn’t have the same appeal to them as launching one of their own targeted, timely campaigns with a strong offer geared toward a qualified audience to which quantifiable metrics can be applied. They’re concerned about ROI and reputation. They’re afraid of the risk. I understand. I feel their pain. After all, I had the same questions and doubts myself when I began blogging in 2004. I wondered how social media was going to blend…
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My Upcoming Panel Discussion on Social Media at the NEDMA Conference

Blogging, Business, Direct Marketing, Marketing, Social Media, Twitter
I can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick out of being in front of an audience, sharing what I know about a particular topic or issue with people who are genuinely interested in what I have to say. It’s a big thrill for me, an extremely rewarding experience that I always enjoy. [caption id="attachment_4690" align="alignright" width="145"] Craig Blake[/caption] This time around, I’ll be moderating a panel discussion on social media. In addition to the short presentation I’ll be giving on how and why to create lists on Twitter, those in the audience will hear from Craig Blake (Director of Business Development at SourceLink), Myles Bristowe…
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A Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

Business, Direct Marketing, Marketing, Social Media
[caption id="attachment_4295" align="alignright" width="138"] Jamie Bradley[/caption] Jamie Bradley is a marketing, sales and printing professional with a great deal of experience and expertise. He is also a really nice guy blessed with a gregarious, easygoing personality. I’ve known Jamie for some 20 years or so, mainly through the many New England Direct Marketing Association (NEDMA) and other industry-related functions we both attend, and I've always enjoyed his company. Not only does he know print production inside and out, he’s also a smart, seasoned businessman, someone who’s been there, done that so often that you just know you can count on him for a good answer or the right solution. Jamie and I had lunch recently at Panera Bread on Waltham Street in Lexington, during which time we talked about all…
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Do You Guarantee Your Performance on the Job?

Business, Copywriting, Direct Marketing, Marketing, Social Media
What’s not to like about a guarantee? Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes a long way toward removing any skepticism among your constituency and helps convert leads to sales. From a consumer's point of view, it’s reassuring to know that a company believes so highly in its products and services that it’s willing to stand behind them, even if it means having to dole out a refund to anyone who claims dissatisfaction. A guarantee not only shows confidence in what you have to offer, it’s a powerful demonstration of good faith, a great way of telling those on the other side of the table that there's no way you'll be happy unless they're more than happy with their purchase. Do…
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Presentation: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media
10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first gig writing about popular records (yes, vinyl) and tapes (cassettes and eight-tracks, to be specific), I've written about an incalculable number of other products and services, from business cards to books, healthcare to software, magazines to music, travel to tuxedos and more. I've also written direct response fundraising copy for dozens of charitable organizations -- which, by the way, has been some of the most satisfying work I've done over the course of my career so far. I may have worked for a number of different companies, developed new…
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