Not unlike Howard Dean did with his phenomenally successful – and groundbreaking – Web-based campaign in 2004, Massachusetts democratic gubernatorial candidate Deval Patrick is leveraging today’s new online marketing tools to bring in more donations and, ultimately, votes.
According to an article that appeared in The Boston Globe on December 31, 2005 (the article in its entirety can be found in the Globe archives, which are free to home delivery subscribers), Patrick’s “Internet donations have topped $240,000, or about 15 percent of the $1.6 million Patrick has raised from donors since he began running early in 2005.”
“Democratic gubernatorial candidate Deval Patrick is bringing the Internet age to Massachusetts politics as never seen before, setting up an online fund-raising system that has brought in nearly a quarter-million dollars in the last several months,” wrote the Globe’s Frank Phillips in the aforementioned article.
Patrick’s Web site not only gives those who favor him the opportunity to make a secure, online donation, it allows them to build their own personal fundraising pages (and — consequently — embrace the spirit of constituent-led marketing, which you’ve read about before in A New Marketing Commentator) with which they can recruit additional supporters.
Yes, the site even has a blog.
Deval Patrick’s opponent on the democratic side is, of course, Massachusetts Attorney General Thomas F. Reilly. The state’s gubernatorial election will be on November 7, 2006.
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