Guest Post by Kashish Jain
This is the second in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship.
Your voice is more than just the words you say or write. It’s your personality, your values, your perspective — and it’s one of the most powerful tools you have in building your personal brand.
Too often, we try to mimic others or chase trends instead of trusting what makes us unique. But real influence comes from authenticity. When you speak with honesty and passion, people listen. They connect. They remember you.
Working with Professor Bob Cargill, I’ve seen firsthand how embracing your voice can transform your presence online and in life. Professor Bob is a professional marketer and personal brand expert who has built a meaningful following by staying true to himself. His platforms on Substack, Instagram, and YouTube, along with his book, Twenty Jobs, Twenty Lessons, highlight how voice and storytelling are inseparable from branding. Since I’ve started building my personal brand more actively on LinkedIn, something incredible has happened — more people and even recruiters have started reaching out to me. Students, too, have asked to follow in my footsteps or hear how I got started. It leaves me so humbled. It’s a reminder that your voice not only helps you stand out, but it can inspire and guide others too.
Your voice is your brand — it tells your story better than any logo or tagline ever could. Use it boldly, use it kindly, use it consistently. It’s the key to standing out in a crowded world.
Here are pictures of me using my voice to help others; I think the power of holding a mic in hand is unreal.
Follow