In Episode 215 of Bob’s podcast, Bob Cargill’s Marketing Show, Bob interviews voice actor Shawn Fitzmaurice about building a voiceover career, marketing creative services and why voice choice matters to brand credibility. They also discuss AI-generated voices, authenticity and Shawn’s creative audio drama, with practical lessons for marketers and emerging professionals.
Shawn Fitzmaurice traces his professional voice acting journey from science museum work and radio segments to paid voiceover projects.
He describes Fiverr Pro as an early source of steady work, including being its first Pro voice actor, and explains why relying on one platform became risky.
Shawn says voice actors need training in acting, script interpretation, audience awareness, and marketing, not just a naturally appealing voice.
LinkedIn voice messages can function as a voice actor’s living resume, while generic text pitches often produce silence.
A voice should fit the product, audience expectations, and brand credibility; auditions can number in the tens or hundreds.
Bob and Shawn debate synthetic voices: AI can improve efficiency, but may sacrifice human warmth, authenticity, and trust, depending on the audience and use case.
Shawn recounts discovering that someone had cloned his voice from an audiobook and resold it to a client, raising concerns about consent and ownership.
Voiceover work includes phone prompts and on-hold marketing, as well as projects such as Popular Mechanics’ Heavy Metal video series.
Shawn recommends being authentic and having personal stories ready for networking, interviews, and professional conversations.
Shawn discusses What the Pig Promised, his self-written serialized sci-fi audio drama, and his plans for a second season.
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