From a brand strategy standpoint, Bank of America executed a textbook example of experiential marketing at the Boston Marathon Expo at the Hynes Convention Center in Boston recently. Their activation was bold, immersive and deeply aligned with the values of the marathon community.
They transformed their space into more than a booth. It was a compelling, irresistible storytelling platform.
A big, long 26.2-mile carpet map visually represented the historic journey from Hopkinton to Boston.
Custom signage invited audience participation.
Personal messages and nonprofit spotlights reinforced emotional connection.
And the bank’s shout-outs to a multitude of local charity running teams underscored a commitment to inclusivity and purpose-driven branding.
As someone running my 20th Boston Marathon – my 17th for charity and 11th for Christopher’s Haven – I see firsthand how campaigns like this elevate both community engagement and corporate social responsibility.
Well done, Bank of America. Smart. Strategic. Ridiculously awesome.
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