Authenticity on social media is so very important.
If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real.
It’s one thing to have great products and services to offer those on the receiving end of your marketing messages. It’s another to have your audience trust you so much that they wouldn’t think of buying from anyone else but you when it comes time to do business.
Make it easy on yourself on social media. Just be yourself.
P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, “9 Social Media Trends Marketers Should Watch in 2021,” on the HubSpot blog here that inspired this video message of mine. #SocialMedia #Marketing #BrandingGoogle+