Be conspicuous in your presence on social media.
After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication channels (LinkedIn, Twitter, Instagram, etc.).
You want to be there when they’re there, which means you can’t afford to take much time, if any, off of social media.
Share as much content as possible. Check in frequently. Listen to and learn from others.
If you don’t have the bandwidth, that’s one thing. If you know for a fact that your audience members aren’t there, that’s another. Otherwise, there is no reason a brand, personal or corporate, should not have some semblance of a presence on most, if not all the major social media channels in 2022 and beyond.
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