If I had employees, I would make sure they knew how to use social media.
I would teach them how to use LinkedIn, Twitter, Instagram, Facebook and the like on behalf of my business.
I would encourage them to share content online that helped promote my brand.
I would provide them with incentives and rewards for doing so.
This would be a win-win situation.
They would be learning new skills, expanding their own respective networks, keeping on top of industry news, positioning themselves as thought leaders and building better careers.
My business would have a stronger workforce, one that would help me amplify the reach of my marketing communications and tee me up for greater success.
What about you? Do you have employees? Are you training them to advocate on behalf of your organization? How can I help? Reach out to me anytime.Google+