Ephemeral content.
Now you see it, now you don’t. It’s around for only so long. It comes and it goes.
Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral content. All great ways to put yourself in front of your audience on social media.
Ephemeral content is lightweight and informal, easy to both produce and consume.
Ephemeral content appears at the top of your followers’ feeds, so the odds are that your audience will see it. And because they know it is going to be there for only so long, they feel a sense of urgency to check it out before it disappears.
There are many reasons why ephemeral content is so popular right now on social media. There are many reasons why you should be incorporating it into your marketing plans and activities. Ask me how I can help. I’m here if you need me.
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