Can you believe it?
That’s an actual headline on musicradar.com on November 14, 2024. And I’ve seen that same story elsewhere, too. It’s making the rounds because it’s a very big deal, it’s a very significant milestone, a watershed moment.
Now, what does that have to do with marketing, advertising, social media and content creation? Plenty.
Let me explain.
So, for musicians, recording and sharing music is easier. They can put out more of it less expensively, and that’s what they’re doing. There’s a ton of music out there. A surfeit (as opposed to a dearth) of music is out there.
But the same goes with content in general. So, marketers, advertisers, social media people, business people in general, we can take advantage of that fact by creating more of our own content, written or visual, audio or video, you name it
But we have to realize there’s more competition than ever for our audience’s attention. There’s only so much consumers can, well, yes, consume.
So we need to create more more quality content than ever, and distribute it in as many places as possible. YouTube. LinkedIn. Instagram. YouTube. Wherever.
Then when we find out exactly where our audience is in those places, where they’re congregating online more often than not, that’s where we double-down on sharing most of our content. That’s where we spend the bulk of our time.
And again, we’re talking about timely, relevant content that those on the receiving end are not annoyed by, but actually happy to see.
It ain’t easy, but you can do it. On your own as a personal brand. Where you work on behalf of your products and services.
Thanks to the evolution of technology, that’s the world in which all of us in business live today. Like it or not, everybody is in the publishing business, everybody is in the recording business, everybody is in the broadcasting business, everybody is doing their best to put on a show. What about you?
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