Ephemeral Content

Do you have a fear of missing out?

Lots of people do.

Otherwise known as FOMO, a fear of missing out is when you are afraid that something is not going to be available when the time comes for you to experience it.

Ephemeral content preys on that fear.

Ephemeral content – the focus of attention on Facebook Stories, Instagram Stories and Snapchat – is content that disappears after being available for consumption for only a short period of time.

Like the limited-time offer used by traditional direct marketers for years, ephemeral content creates a sense of urgency among its audience which leads to greater interest, desire and engagement.

Because it comes and goes so quickly, people tend to react more quickly to it when they see it, not wanting to miss the chance to take advantage of it.

What brands and businesses have you seen using ephemeral content well? Are YOU incorporating ephemeral content into your own marketing mix?

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.