On November 17, 1996, I was happy to be featured on the front page of the Sunday Business section of the local daily newspaper, the Middlesex News, in an article about direct mail, my specialty at the time.
And on November 18, 2009, 13 years and one day later, I was fortunate to have an interview of me about social media appear in the same newspaper (which now goes by the name, The MetroWest Daily News).
Talk about an evolution.
Yes, I can’t tell you how excited I was to receive a phone call earlier in the month from Daily News editor and reporter, Jeff Adair, who asked me if I would be willing to answer a number of questions about my experience with social media. This interview was a great chance for me to put into words just how passionately I felt as a marketing professional about using blogs, Twitter, Facebook, LinkedIn and the like to connect and communicate with others.
Jeff asked me a number of excellent questions, one of which was if I thought social media was a fad. My answer…
There are naysayers and skeptics who think social media is a flash in the pan, but I beg to differ. I think social media usage will soon be more prevalent and pervasive than almost every other form of electronic communications, including checking e-mail and talking on the phone. It’ll be ubiquitous.
Jeff also asked me what I thought was the most effective social media tool. I said…
It would be difficult for me to recommend one social media tool over another. Depending on your objectives, each of them can be used to your advantage in some way, shape or form. Blogs are great for archiving quality content that can be distributed via other social media channels. The immediacy of Twitter can’t be beat. LinkedIn is essential for anyone in business. YouTube allows you to show off your personality. And Facebook, which is adding half a million users to its ranks every single day, is the whole package.
Altogether, Jeff’s questions were extremely well thought out and comprehensive, allowing me to cover a gamut of social media-related issues. So thank you, Jeff, for reaching out to me about what I’m doing today as a professional. I’m grateful for the opportunity.
To read “Tapping Into Social Media,” Jeff Adair’s interview of Bob Cargill in The MetroWest Daily News on November 18, 2009, click here.
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