Getting Customers to Wear Your Brand

Many professional hockey fans will wear their favorite team’s jersey, especially when they attend a game, like the scene I saw the other night when I was walking around outside the TD Garden in Boston.

All those Boston Bruins fans milling about wearing black and gold jerseys like the players themselves.


Well, as fans, they’re proud to wear that jersey, to wear the black and gold.

They want to feel that sense of belonging to a close-knit community, a community of loyal Bruins fans.

And frankly, they know they look wicked cool wearing that jersey. Tough. Rugged. Again, like the players themselves.

Okay. So you’re not a professional hockey team, but you do have products and services to sell.

How can you do what the Bruins do with their fans, with your own customers, with your own clients, with your own followers, with your own fans?

Yes, you have fans, too. And they would probably be proud to wear your brand’s colors, to display your brand’s logo and to help get the word out about your business.

So think about it. How can you do what the Boston Bruins do with their fans – get them to wear their colors emblazoned with their logo – with your own fans?

How can you do the same thing as a brand or a business with your own products and services? #Marketing #Branding

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