Web Marketing Association’s Study Scores PR Web Sites Low

In case you missed it, the Web Marketing Association (WMA) recently released its Internet Standards Assessment Report (ISAR), which “provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations since 1997.”

You can sign up to get your own free copy of this report here.

In his summary of the report, Adrants’ Steve Hall said “public relations sites ranked low across all categories,” a finding that prompted the following comment from another Steve in my blogroll, Micro Persuasion’s Steve Rubel…

When I read this my gut says that the adoption of blogging and other social media technologies on agency sites will separate the men from the boys, the ladies from the girls. As agencies begin to blog (or not), their writing skills will become more transparent, warts and all. Writing skills are not becoming less important. In fact, they’re more relevant than ever in this conversational world. We need to be able to communicate ideas informally in a human voice. Start practicing now before it’s too late. Get blogging.

You can say that again, Steve. I agree with you wholeheartedly.

As a copywriter who — like a broken record — has been talking up the benefits of blogging for the last two years to anyone who will listen, I couldn’t feel more strongly that the time for agencies to enter the blogosphere — if they haven’t already — is long overdue.

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