Go Engage Your Audience

On your mark. Get set. Go.

Go engage your audience like the organizers behind the TD Beach to Beacon 10K Road Race are engaging theirs.

This popular road race, founded by the legendary runner, Joan Benoit Samuelson, in 1998, had to cancel its August 1 edition this year due to the pandemic. They decided not to go forward with a virtual version of the race, either.

But they are doing something very smart and strategic to celebrate the race and engage everybody who’s a fan of it.

They’re asking people to design their own version of the race’s start line on their driveway, take a picture of their artwork and share it on social media with the hashtag, #TDB2B10K. After the three most creative designs are selected, a winner – based on a community vote – will have their picture shared as the cover image for the race’s social media channels for a week.

Good for the TD Beach to Beacon 10K Road Race team. This is a great way to generate attention-getting, user-generated content (UGC) that amplifies their brand image while simultaneously shining the spotlight on their audience.

Whether selling products and services or putting on events like this world-class race, there’s so much any brand, business or organization can learn from this win-win campaign.

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