How to Use Social Bookmarking to Share Good Content in Social Media

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There are many ways to get attention in social media, but one of the easiest ways is to share good content.

Ideally, a large percentage of this content is authored, created and produced by you and your colleagues, of course, serving as a reflection of your brand, an indication of your capabilities. 

But not all of the content you share has to be your own. In fact, it’s considered both good form and smart strategy in the social media space to share content created by others, sometimes even competitors’, citing such content in your own blog posts, tweets and status updates. 

For instance, in addition to my own articles, advice, insight and information, I make a point of sharing plenty of other good, relevant content from “third-party” sources as often as possible. To find all of this content, I use Google Reader and Google Alerts, but I also subscribe to and read dozens of blogs, newsletters, publications and the like. 

And whenever I come across something of interest, I save it as a social bookmark, using Delicious (where I have bookmarked over 1,300 marketing-related articles) and/or Slinkset (which you will see featured in the right-hand sidebar of this blog).

My accounts on these two sites are akin to my own online libraries, my personalized archives of content that I can learn from and share with my network of friends, followers, contacts and colleagues. These accounts are also convenient places for me to go whenever I’m looking for something to write about on my blog, tweet about on Twitter, or comment about on Facebook.

So if you don’t do so already, start bookmarking your own library of content. In reading all of it, you’ll get more informed. In sharing all of it, you’ll get more attention.

Be Sociable, Share!