I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer.
Employees need education and empowerment, of course, for which the company’s marketing team should be responsible.
But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience.
This is collaboration. This is cooperation. This is a coordinated effort between every member of a team. This is any employee of any organization possibly making the difference between the success and failure of a campaign.
Does your organization have this every-employee-is-a-marketer mindset? Do you contribute to, support or lead your company’s marketing efforts?
P.S. Thanks to Norman Guadagno, CMO at Acoustic, by the way, for writing the article in ClickZ.com that inspired this video of mine.
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