Marketing today is as much about supporting people as it is about changing their minds.
In a blog post recently (which you can read here), Mark Schaefer “politely” disagrees with something from Seth Godin’s latest book, This Is Marketing: You Can’t Be Seen Until You Learn To See.
I previewed some of Seth’s book online, but I haven’t read it in its entirety.
According to Mark, though, Seth writes, “Marketers make change.” Yet Mark feels differently. He feels that marketers should be “coming alongside” customers, not changing them.
I think they’re both right.
I think that by supporting our customers, clients and constituents, we have a better chance of wining them over and earning their business.
Frankly, I have always agreed with anything either of these iconic, grandmasters of marketing say. And that’s not going to change now.
What about you?
Do you think marketing should be about helping your audience or about changing them?
Or can it be both at the same time?
What do YOU think?
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