Brands, businesses, professionals, people – listen up! 📣
If you’re only relying on your official company accounts to carry the weight of your social media presence, you’re missing out on a MASSIVE opportunity.
The real magic happens when your team – your employees, your colleagues, etc. – is engaged and empowered to share content on your behalf.
That’s employee advocacy. That’s a game-changer.
Need a great example? Look at Lately and their ridiculously awesome CEO, Kate Bradley Chernis! Kate’s entire team shows up, engages, supports, and amplifies their brand positively and persistently. And guess what? It WORKS.
⭐ More visibility.
⭐ More engagement.
⭐ More credibility.
⭐ More fun.
I’ve worked with many clients over the years, from major brands to personal brands, and this is something I have always recommended – employee advocacy and, more broadly, doing whatever you can to build a team of enthusiastic fans and followers who will help you spread your message to an exponentially larger audience. Yet I’ve seen very few brands actually activate their employees to do just that.
That’s why Lately stands out. They’ve mastered the art of rallying around their brand, their team, their leader, their clients, customers, and even complete strangers – bringing the social back to social media in the most authentic, authoritative way.
To say I’m impressed would be understatement – and you should be, too. If you’re not making social media a team sport, you’re missing a huge opportunity to make the most of your efforts here on YouTube, LinkedIn, X, Instagram and the like.
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