The Incredible Value of Twitter Lists

Wait! What? You’re on Twitter, but you haven’t created any Lists there yet?

I was listening to a presentation by Neal Schaffer at Agorapulse’s Social Pulse Summit: Twitter Edition the other day.

Generally, he was talking about the marketing power of Twitter, but specifically, what caught my attention was when he addressed the advantages of creating, using and following Twitter Lists.

I have long been a fan of this feature on Twitter. I have created over 40 Lists there, from beer to baseball, museums to music, Boston-area restaurant to Boston-area hotels, agencies to associations and more.

Twitter Lists make it possible for you to cut through the clutter on this channel, displaying a stream of Tweets only from those accounts that appear on a particular List.

When you add an account to a list, they will be notified if it is made public, so it is a great way to get people’s attention. Your public lists are also valuable to others, positioning yourself as a thought leader and go-to resource.

Thanks to Neal for covering this topic in his ridiculously awesome presentation. To learn more about Twitter Lists, check out his presentation for yourself here or don’t hesitate to hit me up anytime. I’d be glad to help.

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