Guest Post by Kashish Jain
Introducing the first in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship.
In today’s fast-paced world, documenting your journey is more powerful than ever. Whether you’re building a personal brand, growing a business, or just trying to make sense of your life, sharing your story in real-time helps you connect, learn, and inspire.
Documenting isn’t just about showing the highlights or the polished moments. It’s about being real — the wins, the struggles, the messy middle. That’s where authenticity lives, and that’s what people crave.
When you document, you don’t just create content — you create a record of growth and change. You allow others to walk alongside you, and you give yourself the chance to reflect and understand your own progress. Professor Bob Cargill documents his journey beautifully — whether he’s out running, attending an event, or standing on a chair singing like a rockstar. What I admire most is how he finds that balance between capturing the moment and actually living it. That’s so important, because the goal isn’t to live through your phone, but to be present — and still share meaningfully.
I’ve been fortunate to work closely with Professor Bob Cargill, a professional marketer and personal brand educator who has mastered the art of documenting his own journey. Through his platforms on Substack, Instagram, and YouTube, and in his insightful book Twenty Jobs, Twenty Lessons, Professor Bob shows how sharing your process openly is a catalyst for opportunity and connection.
His approach has taught me that the real magic happens when you start now, no matter where you are or what you think your story “should” look like. Documenting creates momentum — both for you and for the community you build. In this article, Why You Should Make Social Media a Priority, he talks about a similar concept, and why one should make social media a priority.
So why wait? Start sharing your story today. The world is listening. This is me documenting my food journey on @foodwithkash
The picture below is a recent collaboration I did with one of the most famous Italian restaurants, Serafina, in Boston. Just posting this reel online opened so many doors for me, and landed me other opportunities at other restaurants. Here is where you can watch it, and also hit follow!
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