As an inveterate blogger (43,000 words and counting), I’m asked all the time why I blog and what I get out of it. For me, the reasons are countless, not the least of which it’s an easy, natural way for me to share my knowledge and experience as a direct marketer and to develop new, mutually-beneficial relationships in the online arena.
Yes, a blog is as much a powerful, self-publishing platform as it is a valuable virtual networking tool. It’s just one of many new forms of “social software” (e.g., LinkedIn, Meetup, MySpace, Ryze, etc.) that have emerged in the new millennium and – like it or not – promise to change the way you conduct business forever.
With that said, it would be in any business professional’s best interests to read The Virtual Handshake: Opening Doors and Closing Deals Online, a new book by David Teten and Scott Allen. As a press release promoting the book says, “As more and more business professionals become aware of the latest online networking tools, those who still rely on phone calls, letters, and face-to-face meetings for developing new contacts and building relationships run the risk of being left far behind.”
For more information about The Virtual Handshake, click here.
For more information about a related, upcoming conference (December 1-2, 2005, at the Hyatt Regency in Jersey City, NJ), Beyond Blogs and Social Networks: How Consumer Generated Media and The Virtual Handshake Will Make or Break Your Business, click here.
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