The Word of Mouth Marketing Association Talks Up Its New Site

Practicing what it preaches, The Word of Mouth Marketing Association (WOMMA) recently spread the word that it’s launched the very first Web site devoted to teaching marketers how to use ethical word of mouth marketing techniques.

Entitled Word of Mouth Basic Training (WOMBAT), the site features original content in a new blog, podcast series and companion newsletter. All of it can be found here.

WOMBAT showcases practical how-to’s and case studies from noted industry experts. In its first week, Ketchum’s Paul Rand and Intelliseek’s Pete Blackshaw shared tips and advice on word of mouth issues while author Jackie Huba inaugurated the site’s podcast series. Other top professionals, famous authors, respected analysts and leading academics have pledged content that will be forthcoming on a weekly basis.

“WOMBAT is the definitive resource for anyone ready to learn how to do word of mouth marketing the right way,” said WOMMA CEO Andy Sernovitz. “We have the industry’s top experts providing concise, easy to follow how-to lessons.”

In addition to the new WOMBAT site, WOMMA just announced the Word of Mouth Basic Training Conference to be held on January 19-20, 2006, at Disney’s Coronado Springs Resort in Orlando, Florida. More details can be found here.

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