Thursday, February 26, 2004 – In almost every issue of ADWEEK, I come across an article or two that’s particularly relevant to my career. Sure, the magazine doesn’t feature as much local news as it used to back in the day, but it’s still a must read in my book. For instance, a column written by Tony DeGregorio about what it’s like to go small after a career at the big agencies caught my eye this afternoon. This guy’s further down the road in his career than me — I probably have at least another two decades left in the tank! — but his take on the feeling of relative emancipation that comes with working at a small shop certainly resonated with me. Tony claims infrastructure is highly overrated, and I couldn’t agree more. He says he has never felt more in control of the process than he does now, and I say hallelujah. Finally, he claims “clients want better solutions, [that] they want them faster and cheaper, [and that] small startups are perfect for that.” Well, Yellowfin is not a startup (it was founded three years ago), but it sure looks – and behaves — like one. We’re fluid, focused and innately free of any barriers or bureaucracy. Which, in my humble opinion, is a good thing. A very good thing.
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