10 Ways the Presidential Candidates are Winning on Twitter

Marketing, Social Media, Twitter
There are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while each of the candidates for the highest office in the land is more than competent and capable, there will only be one winner at the polls. To some of us, however, what happens between now and then is just as interesting as voting day itself. Who doesn’t enjoy sitting on the sidelines and watching a good, old-fashioned, knock-down, drag-out presidential campaign, especially in this digital day and age? The candidates may be crisscrossing the country on what seems like an endless campaign trail, but they are also sharing news and opinion, commentary, quips and barbs across the…
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Social Media: A Revolutionary Change That is Impossible to Ignore

Business, Marketing, Social Media
I’m not going to lie. While I have been writing copy for what seems like forever, not until social media came along did I feel my words were actually making a connection with my audience. Direct mail, even email, may be addressed to your customers, donors, members and prospects by name. But short of face-to-face conversations, there is nothing quite so powerful and promising for a marketer than having the opportunity to interact in real time with someone who is genuinely interested in what you have to offer. Social media makes it possible for brands – and their proxies like me – to connect with members of their target audience directly and instantaneously, building strong, mutually beneficial relationships that have the potential to last indefinitely. Of course, to traditionalists, luddites,…
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