Using Twitter Spaces in a College Classroom

Using Twitter Spaces in a College Classroom

Branding, Marketing, Media, Social Media, Twitter
Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online. Hosting your own Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals. See for yourself. Host one today.
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The Incredible Value of Twitter Lists

Social Media, Twitter
Wait! What? You’re on Twitter, but you haven’t created any Lists there yet? I was listening to a presentation by Neal Schaffer at Agorapulse’s Social Pulse Summit: Twitter Edition the other day. Generally, he was talking about the marketing power of Twitter, but specifically, what caught my attention was when he addressed the advantages of creating, using and following Twitter Lists. I have long been a fan of this feature on Twitter. I have created over 40 Lists there, from beer to baseball, museums to music, Boston-area restaurant to Boston-area hotels, agencies to associations and more. Twitter Lists make it possible for you to cut through the clutter on this channel, displaying a stream of Tweets only from those accounts that appear on a particular List. When you add an…
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Social Media Can Change the World

Facebook, Instagram, LinkedIn, Marketing, Social Media, Twitter
Far too many brands and businesses are trying to fit a square peg into a round hole on social media. They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast channels, places to promote themselves instead of to share and engage with others. They're not posting nearly enough, either. They're still not getting it. Marketing, advertising, sales, PR, heck, whatever line of business you're in…it’s all changing rapidly before our very eyes. Consumers don’t believe anything anymore. So, transparency wins. You want to have your audience’s attention? You want to earn their trust and loyalty? Stop manipulating them and start listening to them. Put yourself out there on a frequent basis and let them get to know you as a human being, not a corporate logo or a company…
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200 Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media, Twitter
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow. Large, small, old and new, together these agencies represent the best and brightest our industry has to offer. Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world. While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following…
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12 Boston-Area Marketers to Follow on Twitter, Part II

Boston, Marketing, Social Media, Twitter
Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be following on Twitter. There are hundreds, if not thousands who deserve our attention. That’s what couldn't have been more obvious to me after finishing up my last post for this blog. And while I can’t possibly write about every single one of them here in this space, I can certainly give it another whirl. So, to continue the conversation about some of the most ridiculously accomplished people in our industry on Twitter who just happen to work around here – that is, Boston – here are another 12 local rock stars of marketing, advertising, PR and social media. You can follow them individually on Twitter by clicking on…
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12 Boston-Area Marketing Pros to Follow on Twitter, Part I

Boston, Business, Marketing, Social Media, Twitter
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the latter category, though, but who also happen to have proven themselves to be ridiculously accomplished marketing professionals. If you’re not following these rock stars of marketing, advertising, PR and social media yet, get after it now. Here is a little information about each of them, including their respective Twitter handles and an aggregated stream of their latest tweets from a public list I’ve added them to on Twitter. You can follow them individually by clicking on their handles below and subscribe to my list, which includes all 12 of them, here. 1. Beth…
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10 Ways the Presidential Candidates are Winning on Twitter

Marketing, Social Media, Twitter
There are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while each of the candidates for the highest office in the land is more than competent and capable, there will only be one winner at the polls. To some of us, however, what happens between now and then is just as interesting as voting day itself. Who doesn’t enjoy sitting on the sidelines and watching a good, old-fashioned, knock-down, drag-out presidential campaign, especially in this digital day and age? The candidates may be crisscrossing the country on what seems like an endless campaign trail, but they are also sharing news and opinion, commentary, quips and barbs across the…
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