10 Mistakes Businesses and Brands Make with Social Media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of a critical mass of relevant followers on a regular basis. Those organizations can be particularly creative or incredibly persistent, but the most effective strategy they can embrace may be to get all hands on deck in the form of an employee advocacy program. Of course, to go in this direction, every team member needs to be on board with their new tack, despite an abundance of…