04Oct 2026 by Bob Cargill No Comments

You got this, Clayton Young!

Boston Marathon, Branding, Inspiration, Leadership, Marketing
  [yotuwp type="videos" id="k-iNcJUo4TE" ] Clayton Young, I’m cheering for you in the Chicago Marathon on October 11, one week from today. You’ve declared your goal publicly: run faster than 2:04:43 and break the American marathon record set by your friend, teammate and training partner, Conner Mantz. You ran an incredible 2:05:41 in the Boston Marathon earlier this year. You know you’re within striking distance. Now you’re putting everything you have into running even faster. I love that you’ve put such an ambitious goal out there on social media. When you say your goal out loud, you hold yourself accountable. You give people a reason to care about you, believe in you and cheer you on. As someone who teaches marketing and social media, I also love what you are…
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01Oct 2026 by Bob Cargill No Comments
Who’s going to be the new Voice of Logan?

Who’s going to be the new Voice of Logan?

Boston, Branding, Communications, Public Speaking, Special Event
[embed]https://youtube.com/shorts/M3TsAe54hiM?si=Bt-o60ngRYVFQUkC[/embed] I really wanted to audition in person to be the Voice of Logan on September 17. I drove from Sudbury to Newton, took the Green Line into Boston, transferred to get to Logan, hopped on the free airport shuttle and arrived dressed, prepared and ridiculously excited. And then…I got turned away. The turnout had been so incredibly large that the audition line had closed early when I arrived there with at least another hour to spare. Disappointed? Absolutely. Discouraged? Not a chance. I hung around for a while, soaked up the excitement and even got to meet two ridiculously awesome Boston reporters, Matt Shearer of WBZ NewsRadio and Kimberly Bookman of NBCBoston. Then I thought, I’m not giving up that easily. If I couldn’t audition at Logan that day,…
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15Aug 2026 by Bob Cargill No Comments
Social Media, Storytelling, AI and Food with Frank Kalman

Social Media, Storytelling, AI and Food with Frank Kalman

Blogging, Branding, Business, Content, Marketing, Social Media
[embed]https://youtu.be/ErELN1xNZBk?si=_jUD0jbx35LHQQe2[/embed] In this episode of Bob Cargill's Marketing Show, Frank Kalman shares his journey from music and journalism to becoming a successful hyperlocal food blogger and content creator. He discusses the power of authenticity, storytelling and embracing AI to enhance creativity and business growth. Key Topics Frank Kalman's journey from music and journalism to food blogging The importance of authenticity and storytelling in content creation Using social media and community engagement to build an audience The role of conviction and opinion in cutting through noise How AI tools can augment creativity and efficiency in content production The significance of consistency and persistence in building a brand Local food culture and the impact of pricing and sourcing The influence of personal background and humor in storytelling The future of content creation…
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03Jul 2026 by Bob Cargill
Authenticity This, Authenticity That

Authenticity This, Authenticity That

Boston, Branding, Business, Content, Leadership, Marketing, Public Relations, Social Media
[embed]https://youtube.com/shorts/AAYxZQ8kVXM?si=hoIXyrkHcmMhK_66[/embed] Authenticity. Behind the scenes, it's one of the most overused words in advertising and marketing. And yet...we still have to keep reminding people. Don't hide behind smoke and mirrors. Don't pretend to be something you're not. Don't make your products or services into something they're not, either. Keep it real. After all, today’s consumers are smarter than ever. They know the difference between performative and authentic behavior. They can sense when something feels manufactured, staged, rehearsed and curated. That's why authenticity is still emphasized so much. That's why I encourage my students, my clients and just about everyone within earshot to put themselves out there. Share your ideas. Share your stories. Share your lives. Whether it's through social media, advertising, marketing or public relations, don't forget the human side of…
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09Jun 2026 by Bob Cargill
What You Can Learn about Marketing from David Lee Roth

What You Can Learn about Marketing from David Lee Roth

Boston, Branding, Business, Inspiration, Leadership, Marketing, Motivation, Music
[embed]https://youtu.be/ISNtQGs1Hgo?si=ncHuY5180Ptugy3g[/embed] What can marketers, business leaders, entrepreneurs, content creators, and students learn from the one and only David Lee Roth? Personality matters. [caption id="attachment_8038" align="alignleft" width="217"] David Lee Roth, House of Blues in Boston, MA on May 24, 2026[/caption] I was thinking about that while watching David put on a spectacular performance recently from the third row at the House of Blues in Boston. Of course, most people know him as the legendary, insanely talented, ridiculously awesome frontman of one of the best hard rock bands in history, Van Halen. But today, he's head of his own band, and he's still got it all going on. Big time. What an entertainer. What a show. As I watched him perform, I couldn't help but be enthralled and exhilarated, but I was…
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11May 2026 by Bob Cargill
The Best Event Promotion Ever (If I Do Say So Myself)

The Best Event Promotion Ever (If I Do Say So Myself)

Advertising, Branding, Business, Education, Marketing, networking, Social Media, Special Event
On April 10, 2026, thanks to a team of miracle workers, I was lucky enough to host a successful, day-long conference at Hult International Business School in Cambridge, MA on marketing, social media and AI for nearly 150 attendees with 25+ speakers, 15+ student volunteers, a tight deadline (about three months), a small handful of sponsors and next to no budget. To every volunteer who helped put together this event: THANK YOU. You brought the vision to life. You saw the forest for the trees. You believed in what this could be before it even existed. Together, we worked through long hours, moving parts, challenges, stress and moments where we had to believe in ourselves, never mind each other in order see what this event could become before it even…
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26Apr 2026 by Bob Cargill
The Light’s On Podcast – Personal Branding Starts With Self-Knowledge | Bob Cargill

The Light’s On Podcast – Personal Branding Starts With Self-Knowledge | Bob Cargill

Boston, Branding, Marketing, Social Media
[embed]https://youtu.be/kfSni-WbrA0?si=qDUPvPHOgG26DKXS[/embed] Happy and honored to have been Jianna Lora-Salazar's first guest on her podcast, The Light's On Podcast. Jianna is a senior at Suffolk University and was a ridiculously awesome project manager for Bob Cargill's Marketing Road Show which was held on Friday, April 10 at Hult International Business School. As she says in the "liner notes" to this episode... "In the first episode of The Light’s On Podcast, host Jianna sits down with marketing professor, author, and mentor Bob Cargill to talk about identity, career growth, and what it really means to show up authentically in both life and work." Thanks, Jianna!
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14Apr 2026 by Bob Cargill
The Business of Being Human, Teaching, Running and More

The Business of Being Human, Teaching, Running and More

Advertising, Boston, Branding, Business, Content, Education, Marketing, Social Media
[embed]https://youtu.be/NGSavIL-KBA?si=wOkCC226kxk1-Ple[/embed] In this episode of my podcast (Episode 207), I share updates on my personal and professional life, discuss the upcoming Bob Cargill's Marketing Road Show (April 10, 2026 at Hult International Business School), and explore the importance of authenticity, trust and the human touch in marketing in the age of AI and social media. Key Topics The importance of authenticity and trust in marketing The upcoming Bob Cargill's Marketing Road Show details and goals The role of social media and personal branding in the post-trust era Takeaways Authenticity and human touch are critical in marketing today. Building trust requires transparency, integrity, and genuine connection. The upcoming Marketing Road Show will focus on the theme 'The Business of Being Human.' Main character syndrome encourages sharing your story to build your…
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