Branding Archives - Bob Cargill

05May 2021 by Bob Cargill No Comments

The Social in Social Media

Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much as possible. Don’t overlook the importance of the social in social media.

18Apr 2021 by Bob Cargill No Comments

What’s What in Social Media with Angela Pitter

Branding, LinkedIn, Marketing, Podcast, Social Media

In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their brand’s full potential and to use social media to connect, collaborate, and convert their target communities. Angela is a highly sought-after speaker who was previously featured on the TV series Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and consultants worldwide on their signature LinkedIn Influencer system. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board…

14Mar 2021 by Bob Cargill

Marketing During the Pandemic and Beyond with Helen Pinchanski

Advertising, Branding, Business, Marketing, Social Media

In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.

10Jan 2021 by Bob Cargill

Being Incessant on Social Media

Branding, Marketing, Social Media

Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular. The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene. As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant.

29Dec 2020 by Bob Cargill

Put on a Show

Branding, Business, Communications, Content, Marketing

Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…

23Dec 2020 by Bob Cargill

Use Social Media to Build Trust

Branding, Communications, Social Media

Trust is more valuable than ever today. The more trust people have in you, the more likely they’ll be to support you. But trust isn’t just handed to you, it’s earned. You can’t earn trust hiding behind a logo, a tagline or even a bevy of quality products and services. Not in 2020, you can’t. You’ve got to put yourself out there, front and center. Your audience needs to see you and hear from you. They want you to listen to them and respond to them. They want you to put a face on your brand, a face that can be counted on to be available and authentic. Use social media to show that face. Use social media to be human. Use social media to earn trust.

14Dec 2020 by Bob Cargill

Ephemeral Content on Social Media

Branding, Content, Marketing, Social Media

Ephemeral content. Now you see it, now you don’t. It’s around for only so long. It comes and it goes. Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral content. All great ways to put yourself in front of your audience on social media. Ephemeral content is lightweight and informal, easy to both produce and consume. Ephemeral content appears at the top of your followers’ feeds, so the odds are that your audience will see it. And because they know it is going to be there for only so long, they feel a sense of urgency to check it out before it disappears. There are many reasons why ephemeral content is so popular right now on social media. There are many reasons why you should be incorporating it into…

15Nov 2020 by Bob Cargill

Employee Advocacy on Social Media

Branding, Business, Marketing, Social Media

If I had employees, I would make sure they knew how to use social media. I would teach them how to use LinkedIn, Twitter, Instagram, Facebook and the like on behalf of my business. I would encourage them to share content online that helped promote my brand. I would provide them with incentives and rewards for doing so. This would be a win-win situation. They would be learning new skills, expanding their own respective networks, keeping on top of industry news, positioning themselves as thought leaders and building better careers. My business would have a stronger workforce, one that would help me amplify the reach of my marketing communications and tee me up for greater success. What about you? Do you have employees? Are you training them to advocate on…

08Nov 2020 by Bob Cargill

The Secret of Success in Marketing and Life Itself

Branding, Business, Marketing

Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives. Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself. When you walk in someone else’s shoes, you learn a lot about how they think, feel and live. You gain an understanding of their needs and wants, their shortcomings and strengths, their wins and losses. You can relate better to them and vice versa. It is easier to establish a mutually beneficial relationship with them. Empathy towards others – friends or family, colleagues or clients, teammates or neighbors, even complete strangers…