Friday, June 11, 2004 – Some of the best ideas have a way of falling into your lap. For instance, one of our higher education clients is doing something on its Web site that any other school, non-profit organization or association (I can’t help but think of the New England Direct Marketing Association) could emulate. In promoting Alumni Weekend 2004 on its Web site, Ithaca College is posting a list of those alumni who have already registered to attend, the idea being that if you see someone you know, or someone you want to know, you’ll be more likely to attend. Think Evite. After all, if it’s all about networking — and you just so happen to be on the fence — what could be better than knowing in advance with whom you’ll be rubbing elbows? Of course, if you’re sponsoring the event, the potential downside is your pre-registration list is running short, therefore scaring prospects away. But I would think you could easily preempt that possibility by convincing a number of key “names” to sign up early, essentially pre-populating your guest list with those whom are sure to attract others.
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