Direct marketing copywriter Bob Bly, who was quite critical of blogging in a DM NEWS article he wrote just three weeks ago, launched a new blog today, and the reaction throughout the blogosphere was immediate and considerable.
(No, I’m not making this up.)
Steve Hall, of Adrants, wrote, “The launch of Bob Bly’s blog is welcome. Very welcome.”
Rick Bruner, of Business Blog Consulting, opined, “Who’s surprised? Resistance is futile.”
Debbie Weil, in her blog, said, “It’ll be fun to see how this plays out in the blogosphere.”
And Paul Chaney, of the Radiant Marketing Group, weighed in about Bob Bly with these thoughts: “I think his willingness to give this technology a spin is a signal event…Bob has much to learn about blogging, and we have much to learn from Bob.”
I couldn’t agree more with Paul.
In my own opinion piece in DM NEWS, I called Bob out for what I felt was his unfair criticism of blogs. But the truth is, he is a respected maven with a strong, loyal following in the industry in which I earn my livelihood, direct marketing. As a fellow copywriter, I couldn’t be happier to see him enter the blogosphere. His blog will attract a throng of readers, many of whom will be traditional, offline communications professionals. This will be all good for him. And all good for those of us who already have established an online presence as bloggers. Bob Bly will help push this revolutionary, self-publishing platform across the threshold and that much closer to the tipping point. Everybody will win.
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