In today’s Boston Herald, the Inside Track reports that Terry Francona, manager of the World Champion Boston Red Sox, has signed on as a spokesman for Metamucil. According to the article, written by Track gals Gayle Fee and Laura Raposa, the Sox skipper has “been downing the fiber laxative daily for a decade.”
H-m-m-m, maybe that explains why Procter & Gamble ran such a prominent Sox “congratulatory” ad for its popular fiber supplement so soon after the conclusion of the latest – and perhaps most remarkable – postseason chapter in Major League Baseball history. The company was behind Terry every step of the way.
If you recall, following the Sox’s World Series victory, I wrote an article here – in A Fine Kettle of Fish – in which I ranked all the “congratulatory” ads that were put to paper on behalf of the Boston baseball club. There were some amazingly creative ads from Gillette (“Faith over Doubt, Guts over Ghosts, Destiny over Dynasty, Sox over Cards”), Sylvania (“Here’s to all the fans who kept a light on for the Red Sox. And to our team’s shining victory!”), ESPN (“Hello God. I’m a Red Sox fan. Nice to finally meet you.”) and others.
But guess which among them I ranked number one? You got that right. P&G’s creative team swung for the fence and hit a monstrous home run with its ad for Metamucil, (“Way to go! Congratulations Boston on your World Championship. Let’s hope it becomes a regular thing!”).
Of course, now that the Red Sox have won their first World Series in 86 years, let’s hope Terry doesn’t get too lax.
Google+
Follow