If you’re interested in monitoring the confirmation hearing of Chief Justice nominee John G. Roberts, you may be interested in monitoring NominationWatch.org.
But that’s not the only reason to check out this relatively new blog published by the National Women’s Law Center (NWLC), a group dedicated to advancing and protecting women’s legal rights. NominationWatch.org is also an excellent example of how a nonprofit organization can use a blog to get the word out about its cause.
Take it from Nancy Schwartz, editor and publisher of Getting Attention, a monthly e-newsletter that helps nonprofits succeed through effective communications. She’s just written and posted an insightful case study of NominationWatch.org called “Three Steps to Launching Your Nonprofit Blog.”
According to Schwartz’s article, “Ranit Schmelzer, NWLC vice president for communications, says that for years the organization has relied on traditional press outreach tools (press releases and conferences, and teleconferences). But driven by the importance of the current judicial debates, Schmelzer and her colleagues landed on a blog as the most effective way to get ‘get substance out in small bytes.’”
“Frequency,” writes Schwartz, “and the decision to vary it based on the news, is central to the blog’s editorial policy.”
“Another component of NominationWatch.org’s editorial policy is the bloggers themselves,” adds Schwartz. “What’s unusual is that there’s a team of bloggers (writers include NCLW’s two co-presidents and two of its vice presidents, while two staff members serve as editors) who are assigned daily and weekly blog tasks.”
To learn what else the National Women’s Law Center is doing right with its blog, read the case study in its entirety here.
Google+
Follow