Guest Post by Kashish Jain
I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash
When I first started sharing online, I had a long list of reasons to “wait”:
● I need better lighting.
● I should get a nicer camera.
● My caption needs more polish.
● I’m not an expert yet.
And here’s the problem — “waiting” became my default mode. Weeks passed, then months. My ideas stayed in my notes app, my stories stayed in my head, and my audience never saw them.
Working with Professor Bob changed that. He doesn’t wait for the “perfect” moment. He shares ideas while they’re still fresh, lessons while he’s still learning, and moments as they happen. Sometimes his posts are simple. Sometimes they’re off-the-cuff. But they’re always genuine. And because he shows up regularly, his audience knows they can rely on him. That reliability builds trust — far more than a flawless Instagram grid ever could.
When I finally started posting consistently, I noticed something surprising: people weren’t looking for perfection. They were looking for a person. My engagement grew, not because my posts were perfect, but because I was present.
The truth is, no one remembers the perfect post — they remember the consistent storyteller. You can improve along the way, but you have to show up first. According to Atomic Habits by James Clear, motivation and perfectionism can be overrated.
So here’s my challenge to you: show up. Show up messy. Show up unsure. Show up anyway. Because growth doesn’t come from waiting until you’re ready — it comes from doing.
Read why social media is so unique here.
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