What’s a social media practitioner to do in order to be heard loud and clear above the din of so much online activity? How do you as a marketer or a PR pro or perhaps even an intern who’s been hired to build a constituency of friends, fans and followers command attention and respect for the brand you represent? Well, take it from a practitioner of another kind, a neighbor of mine who just happens to be a pediatrician, and be mindful of the three A’s — Ability, Affability and Availability.
This “blog post on video” was recorded on August 16, 2009 at the Barron Fishing Access Site on Puffer Pond at the Assabet River National Wildlife Refuge. It’s an adaptation of a post I wrote earlier this year called “The Cure for the Common Social Media Practitioner,” which you can read in its entirety here.
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[…] I said before (Blog Post on Video: The Three A’s of Social Media Branding)… Skills alone will only get you so far in social media. You need to humanize your brand […]
[…] and availability — of social media (to learn more about the three A’s, see my Blog Post on Video: The Three A’s of Social Media Branding), you’ll learn the steps you need to take to position yourself as an opinion leader and […]