What’s not to like about a guarantee?
Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes a long way toward removing any skepticism among your constituency and helps convert leads to sales.
From a consumer’s point of view, it’s reassuring to know that a company believes so highly in its products and services that it’s willing to stand behind them, even if it means having to dole out a refund to anyone who claims dissatisfaction.
A guarantee not only shows confidence in what you have to offer, it’s a powerful demonstration of good faith, a great way of telling those on the other side of the table that there’s no way you’ll be happy unless they’re more than happy with their purchase.
Do you guarantee your performance on the job? In my current search for a new career opportunity, I do. In my new infographic resume, I’ve included a QR code (above) that takes those who scan it straight to Bob’s Guarantee, a page on my blog where I promise to give a new employer or client “everything I have to offer as a copywriter, creative director and social media consultant.”
“If you’re dissatisfied with my work for any reason whatsoever, there will be no charge and no questions asked. No kidding. All I ask is that if you choose to take advantage of this guarantee, you do so within my first 30 days on the job.”
I’m making such a bold offer because, as I state in my guarantee, “I’m confident you’re going to like what you see from me, but amid today’s competitive job market, you might never see a thing unless I go out on a limb to get my foot in the door.”
What’s not to like about that?
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