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In this episode of Bob Cargill’s Marketing Show, Episode 212, Hank Hoffmeier, a digital marketing infotainer, shares insights on email marketing, social media, AI tools and building a strong customer journey. Discover practical tips for small businesses and marketers to leverage technology and human skills effectively.
Key Topics
- The importance of email marketing and personalization
- Leveraging social media for brand awareness
- Using AI tools like Claude and Gemini in marketing
- Building customer trust and loyalty
- Creating a comprehensive marketing starter kit for small businesses
- The impact of AI on agency work and marketing jobs
- Strategies for local SEO and Google My Business optimization
- The customer journey from awareness to loyalty
Sound Bites
- “I make marketing fun and successful”
- “Email is portable and personal”
- “Build trust through value and consistency”
Email Marketing Success Guide by Hank Hoffmeier


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