Marketing During the Pandemic and Beyond

In this webinar (which I presented for the New England Direct Marketing Association on August 19, 2020), I talk about the importance of authenticity and immediacy in marketing, especially as witnessed during this pandemic.

I share a handful of examples of brands that have pivoted during these tough times, changing up their messaging to align with how consumers are feeling about the world these days.

You will learn how the social in social media can help you put a face on your brand and build trust among your audience which can lead to long-term, mutually-beneficial relationships.

Webinar production provided by Robert Lee of ShaLaLaLa Productions and John Kovaleski of OMBM Enterprises.

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