This Is the Time to Show the Human Side of Your Brand

In these uncertain times, countless brands are adjusting their advertising and marketing messages.

What about you?

This is not the time to think you can just set it and forget it when it comes to communicating with your customers and constituents, especially on social media.

This is not the time for your canned sales pitches.

This is the time to reach out to your audience and ask how you can help them.

During this pandemic, your business may still be in operation, but your focus should not just be on your bottom line, it should be on doing what you can for the greater good.

This is the time to show the human side of your brand.

This is the time to speak honestly about how the health crisis is affecting you, your organization and the industry in which you work.

This is the time to use technologies and tools to let people hear from you – family, friends, colleagues, customers, neighbors, even complete strangers.

This is the time to reach out and touch others online with words of encouragement, love and support.

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