20Apr 2019 by Bob Cargill

Use Social Media Like John Legere

Branding, Social Media
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me. He is John Legere, CEO of T-Mobile. Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic. In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media. John Legere knows what he’s doing, folks, in the C suite and on social media. Follow him and learn from the best.
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27Mar 2019 by Bob Cargill

Your Brand Is Not What You Say You Are

Branding, Marketing
If you think you define your own brand, think again. Your customers, clients and connections define your brand. They say what your brand is, not you. Do you practice what you preach? Do your actions match your words? Do you not just talk the talk, but walk the walk, too? The best brands among us live, breathe, work and play what they say they are day in and day out, time and time again. They don’t rest on their laurels. They don’t ever stop evolving. They listen to their audience’s feedback and don’t just meet but exceed their expectations. Whatever they have to offer – products, services, advice, support, you name it – is always more than appreciated by those on the receiving end.
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12Jan 2019 by Bob Cargill
Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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20Mar 2013 by Bob Cargill

How to Use LinkedIn in More Ways Than One

Branding, Business, LinkedIn, Marketing, Public Relations, Social Media
If you could only be active on one social network for the sake of your career, it would have to be LinkedIn. Seriously, LinkedIn is a must for professionals in all walks of business life. You would be conspicuous in your absence if you did not establish a presence there. I love LinkedIn. It includes similar features and functionality of its social media brethren – Facebook, Twitter and the like – but the activity there is far more buttoned up and includes few, if any, displays of frivolity. I have been a member of LinkedIn since July 26, 2004, having amassed a total of 961 connections, 51 recommendations and who knows how many endorsements so far. You can view my LinkedIn profile here. I'm a frequent visitor to LinkedIn, where…
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