On July 2, 2009, I published a list — a “retrospective,” if you will — of some of the posts I had written about social media in the last year. And now I’d like to share with you a similar list of the best (in my humble opinion) of what I’ve posted here on this blog, A New Marketing Commentator, in the last 12 months.
Over the course of the last year, I’ve tried to post something new once a week. But, for a variety of reasons, that’s not always been possible.
Yes, I’ve been helping clients with their own social media programs. And, as Cargill Creative, I’ve been hanging out on Twitter and Facebook, too. Finally, I’ve been keeping very busy as a copywriter, creative director and public speaker.
Of course, it should go without saying that I also spend as much time as possible — always — with my wife, Barbara, and two sons, Scott and Ben.
I’m proud, though, of the fact that I started this blog (as A Fine Kettle of Fish) way back when…on February 17, 2004. And even though I put it on “hiatus” on May 10, 2006 till July 2, 2009, I’ve been doing everything I can to keep it going, putting into written words my perspective on the latest trends, developments, topics and issues in the industry in which I earn my livelihood.
So with all of that said, I hope you enjoy the following posts (if you haven’t read them already). As always, I appreciate your interest in what I have to say…
How to Make People Like You on Twitter (July 21, 2009)
Preview… If you’re one of the millions of people using Twitter to share what’s on your mind, you know what a challenge it is to stand out among the crowd. To some, Twitter’s a cocktail party. To others, it’s a soap box. But to the majority of its users, Twitter’s more like an uncontrollable scrum in which everybody is competing for a greater share of the discussion.
To read the rest of How to Make People Like You on Twitter, click here.
Lance Armstrong, My Wife, the Yellow Wristband and Twitter (August 3, 2009)
Preview… Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race.
To read the rest of Lance Armstrong, My Wife, the Yellow Wristband and Twitter, click here.
Social Media is a Team Sport, Not a Solo Act (August 10, 2009)
Preview… As someone who spends the better part of his days – and nights, too – either reading about, talking about or working with social media, I can speak from experience when I say that as much fun as it is to spend so much time on blogs, Facebook, Twitter and other such online communications platforms, to make that time pay off is no easy task.
To read the rest of Social Media is a Team Sport, Not a Solo Act, click here.
GM’s Satisfaction Guarantee Offer: Good Faith, Great Marketing
(October 19, 2009)
Preview… I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a 60-day satisfaction guarantee.
To read the rest of GM’s Satisfaction Guarantee Offer: Good Faith, Great Marketing, click here.
The Black Door, Bravery and Social Media (November 30, 2009)
Preview… Let me tell you a story. It’s a parable that’s been around for a long time. It’s about a spy who had been captured and sentenced to death by a general of the Persian army. The general, however, permitted the condemned person to choose between the firing squad and the black door.
To read the rest of The Black Door, Bravery and Social Media, click here.
The Importance of Character in Social Media (December 28, 2009)
Preview… By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others.
To read the rest of The Importance of Character in Social Media, click here.
10 Ways to Succeed in Social Media, Parts 1-10 (May 10, 2010)
Preview… If you’ve been reading my blog for a while, you already know about the ”10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one exhaustive guide on how to communicate effectively via the blogosphere, Facebook, Twitter, LinkedIn, YouTube and other such Internet-based platforms.
To read the rest of 10 Ways to Succeed in Social Media, Parts 1-10, click here.
50 Reasons Why I Like Twitter (June 9, 2010)
Preview… I joined Twitter on May 8, 2008, a little more than two years ago. And since then I have tweeted 2,680 times – and counting.
To read the rest of 50 Reasons Why I Like Twitter, click here.
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